Media Buyer (Meta Ads)

Responsibilities

Meta Ads Management & Optimization

Set up new Meta campaigns including CBO/ABO structures, MV and HI forms, audiences, placements, creative testing frameworks, and retargeting flows.

Confidently manage ad account changes including budget shifts, audience optimization, exclusions, form updates, API integrations, and pixel configurations.

Refresh, rotate, and A/B test ad creatives weekly based on performance data.

Monitor ads daily to ensure compliance, stability, and efficiency.

Maintain a personal Facebook account in good standing (required for Business Manager/Ads Manager access).

Data & Analytics

Pull, analyze, and update weekly ROI and performance reports, including:

Cost per booking (CPB)

Show rate impacts

Revenue vs. Ad Spend

Identify trends quickly and make strategic recommendations grounded in actual data.

Track performance by location, service, an...