Media Buyer

<p><strong><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">ABOUT THIS JOB</span></strong></p><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">We are seeking a Media Buyer with direct response marketing experience to join our team. The ideal candidate will be responsible for creating, managing, and optimizing ad campaigns on social media platforms (Google, YouTube, Facebook/Meta, Instagram, TikTok, etc.) to generate conversions and/or sales.</span></p><p><span style="color: rgb(55, 65, 81);"><br></span></p><p><strong><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">RESPONSIBILITIES</span></strong></p><ul><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Develop and execute advertising strategies on social media platforms.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Collaborate with creative teams to produce high-performing ad creatives, including video content, captions, and calls-to-action.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Allocate and manage media budgets effectively, ensuring optimal ROI and performance metrics.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Track and analyze campaign performance, adjusting strategies to improve key metrics such as CTR, CPC, CPM, and CPA.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Conduct A/B testing on creative assets, audience segments, and ad formats to identify the most effective approaches.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Prepare and present detailed reports on campaign performance, insights, and recommendations to internal stakeholders.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Stay up-to-date with trends, algorithm changes, and new ad formats to keep campaigns fresh and effective.</span></p></li></ul><p><strong><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">REQUIRED KNOWLEDGE & SKILLS</span></strong></p><ul><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Minimum of 2 years of experience in direct response media buying.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">In-depth understanding of social media advertising platforms (Google, YouTube, Facebook/Meta, Instagram, TikTok, etc.), algorithms, and trends.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Strong ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Ability to collaborate with creative teams and contribute ideas for engaging content that resonates with the TikTok audience.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Excellent verbal and written communication skills for client interaction and team collaboration.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Familiarity with ad management tools, analytics platforms, and Excel/Google Sheets.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">High level of accuracy and attention to detail in managing campaigns and reporting.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Knowledge of influencer marketing and its integration with paid media.</span></p></li><li><p><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">Strong analytical and problem-solving skills with </span><strong><span style="font-family: Arial, sans-serif; color: rgb(55, 65, 81);">attention to detail.</span></strong></p></li></ul>