Media Buying - Group Head

Role Overview

We are looking for an experienced Media Buying professional with strong expertise in TV and Digital media buying , vendor negotiations, inventory management, and campaign performance evaluation. The role requires hands-on ownership of end-to-end buying operations, client communication, and delivery of cost-efficient, high-impact media solutions for large brand accounts.

Key Responsibilities

Media Buying & Negotiation

• Plan, negotiate, and execute TV and Digital media buys across channels and platforms.
• Manage inventory, rate negotiations, spot positions, sponsorships, and impact properties .
• Evaluate deals against brand objectives, target audience, and cost benchmarks.
• Set and ensure execution of buying benchmarks across campaigns.

Campaign Execution & Optimization

• Handle end-to-end campaign execution from planning and scheduling to release orders and post-campaign analysis.
• Track BARC pre vs post data , CPRP, GRPs, and overall campaign effectiveness.
• Conduct channel and program optimization to maximize ROI and visibility.
• Manage planned vs actual consumption , make-goods, and post logs.

Reporting & Analysis

• Prepare weekly and monthly performance reports , including deal recon and spend tracking.
• Analyze top programs, channel trends , and campaign-level performance metrics.
• Provide data-backed buying rationale and performance explanations to clients.

Client & Stakeholder Management

• Manage end-to-end client communication , including approvals, clarifications, and campaign updates.
• Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.
• Support client meetings with insights on buying strategy, performance, and optimization opportunities.
• Handle sponsorship discussions and media integrations in alignment with brand goals.

Operational Excellence

• Maintain impact property trackers, booking status sheets, and reconciliation trackers .
• Ensure timely release orders, billing coordination, and deal closures.
• Manage multiple campaigns and timelines while maintaining high attention to detail.

Clients & Categories Exposure

• Experience handling large FMCG and multi-category brands
• Exposure to clients such as Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brands

Skills & Competencies

• Strong media negotiation and buying expertise
• Deep understanding of TV buying metrics (BARC, CPRP, GRPs)
• Inventory and deal management
• Analytical mindset with strong reporting skills
• Excellent client servicing and stakeholder management
• Ability to work under pressure and manage multiple campaigns
• Strong proficiency in MS Excel and PowerPoint

Preferred Background

• Experience in network agencies (GroupM / Wavemaker / large media agencies)
• Hands-on exposure to TV, Radio, and Digital buying
• Bachelor’s degree in Management, Commerce, or related field