Job Description
Role Overview
We are looking for an experienced Media Buying professional with strong expertise in TV and Digital media buying , vendor negotiations, inventory management, and campaign performance evaluation. The role requires hands-on ownership of end-to-end buying operations, client communication, and delivery of cost-efficient, high-impact media solutions for large brand accounts.
Key Responsibilities
Media Buying & Negotiation
Plan, negotiate, and execute TV and Digital media buys across channels and platforms.
Manage inventory, rate negotiations, spot positions, sponsorships, and impact properties.
Evaluate deals against brand objectives, target audience, and cost benchmarks.
Set and ensure execution of buying benchmarks across campaigns.
Campaign Execution & Optimization
Handle end-to-end campaign execution from planning and scheduling to release orders and post-campaign analysis.
Track BARC pre vs post data , CPRP, GRPs, and overall campaign effectiveness.
Conduct channel and program optimization to maximize ROI and visibility.
Manage planned vs actual consumption , make-goods, and post logs.
Reporting & Analysis
Prepare weekly and monthly performance reports , including deal recon and spend tracking.
Analyze top programs, channel trends , and campaign-level performance metrics.
Provide data-backed buying rationale and performance explanations to clients.
Client & Stakeholder Management
Manage end-to-end client communication , including approvals, clarifications, and campaign updates.
Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.
Support client meetings with insights on buying strategy, performance, and optimization opportunities.
Handle sponsorship discussions and media integrations in alignment with brand goals.
Operational Excellence
Maintain impact property trackers, booking status sheets, and reconciliation trackers.
Ensure timely release orders, billing coordination, and deal closures.
Manage multiple campaigns and timelines while maintaining high attention to detail.
Clients & Categories Exposure
Experience handling large FMCG and multi-category brands
Exposure to clients such as Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brands
Skills & Competencies
Strong media negotiation and buying expertise
Deep understanding of TV buying metrics (BARC, CPRP, GRPs)
Inventory and deal management
Analytical mindset with strong reporting skills
Excellent client servicing and stakeholder management
Ability to work under pressure and manage multiple campaigns
Strong proficiency in MS Excel and Power Point
Preferred Background
Experience in network agencies (Group M / Wavemaker / large media agencies)
Hands-on exposure to TV, Radio, and Digital buying
Bachelor’s degree in Management, Commerce, or related field
We are looking for an experienced Media Buying professional with strong expertise in TV and Digital media buying , vendor negotiations, inventory management, and campaign performance evaluation. The role requires hands-on ownership of end-to-end buying operations, client communication, and delivery of cost-efficient, high-impact media solutions for large brand accounts.
Key Responsibilities
Media Buying & Negotiation
Plan, negotiate, and execute TV and Digital media buys across channels and platforms.
Manage inventory, rate negotiations, spot positions, sponsorships, and impact properties.
Evaluate deals against brand objectives, target audience, and cost benchmarks.
Set and ensure execution of buying benchmarks across campaigns.
Campaign Execution & Optimization
Handle end-to-end campaign execution from planning and scheduling to release orders and post-campaign analysis.
Track BARC pre vs post data , CPRP, GRPs, and overall campaign effectiveness.
Conduct channel and program optimization to maximize ROI and visibility.
Manage planned vs actual consumption , make-goods, and post logs.
Reporting & Analysis
Prepare weekly and monthly performance reports , including deal recon and spend tracking.
Analyze top programs, channel trends , and campaign-level performance metrics.
Provide data-backed buying rationale and performance explanations to clients.
Client & Stakeholder Management
Manage end-to-end client communication , including approvals, clarifications, and campaign updates.
Coordinate with media vendors, publishers, and internal teams to ensure smooth execution.
Support client meetings with insights on buying strategy, performance, and optimization opportunities.
Handle sponsorship discussions and media integrations in alignment with brand goals.
Operational Excellence
Maintain impact property trackers, booking status sheets, and reconciliation trackers.
Ensure timely release orders, billing coordination, and deal closures.
Manage multiple campaigns and timelines while maintaining high attention to detail.
Clients & Categories Exposure
Experience handling large FMCG and multi-category brands
Exposure to clients such as Mondelez, Polycab, LIC, HPCL, consumer durables, and retail brands
Skills & Competencies
Strong media negotiation and buying expertise
Deep understanding of TV buying metrics (BARC, CPRP, GRPs)
Inventory and deal management
Analytical mindset with strong reporting skills
Excellent client servicing and stakeholder management
Ability to work under pressure and manage multiple campaigns
Strong proficiency in MS Excel and Power Point
Preferred Background
Experience in network agencies (Group M / Wavemaker / large media agencies)
Hands-on exposure to TV, Radio, and Digital buying
Bachelor’s degree in Management, Commerce, or related field
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