Job Description
Mission & Responsibilities
- Contribute to champion Havas unique approach for global clients to 'media planning +' in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists' teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Prov...
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