Job Description
Position Summary
Head - Media & Digital Marketing is a strategic role within Integrated Marketing team at Abbott. This central role combines deep expertise in media planning for digital platforms and traditional media, HCP engagement and audience strategy with a strong understanding of pharma regulations and customer behavior.
Lead all Media & Digital projects for EPD in India.
Supporting EPD growth targets by identifying right Digital & Media opportunities aligned to with business objectives.
Roles & Responsibilities
This role will lead the development of audience-centric media strategies, seamlessly integrate paid, owned, and earned channels. With a sharp focus on optimizing media mix and performance, the incumbent will elevate internal capabilities in digital & media planning, measurement, and innovation. This position demands dynamic collaboration across brand, medical, and commercial teams, as well as with external partners, to ensure that every media initiative is ...
Head - Media & Digital Marketing is a strategic role within Integrated Marketing team at Abbott. This central role combines deep expertise in media planning for digital platforms and traditional media, HCP engagement and audience strategy with a strong understanding of pharma regulations and customer behavior.
Lead all Media & Digital projects for EPD in India.
Supporting EPD growth targets by identifying right Digital & Media opportunities aligned to with business objectives.
Roles & Responsibilities
This role will lead the development of audience-centric media strategies, seamlessly integrate paid, owned, and earned channels. With a sharp focus on optimizing media mix and performance, the incumbent will elevate internal capabilities in digital & media planning, measurement, and innovation. This position demands dynamic collaboration across brand, medical, and commercial teams, as well as with external partners, to ensure that every media initiative is ...
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