Media Manager - ATL & OOH

SM Retail Pasay, National Capital Region, Philippines

The Campaign Marketing Manager plans, executes, and optimizes integrated marketing campaigns across traditional, digital, social, and out-of-home channels. This role requires a data-driven, results-oriented individual with strong analytical, communication, and project‑management skills, collaborating with internal teams, agencies, and media suppliers to achieve campaign goals and maximize ROI.

Key Responsibilities

• Media Planning & Buying: Develop and execute media plans across all channels (radio, print, digital, social media, OOH, etc.); negotiate rates and placements; monitor and optimize campaign performance.
• Campaign Execution: Oversee campaign implementation, ensuring timely delivery, budget adherence, and consistency; coordinate with creative teams and vendors.
• Agency & Supplier Management: Build Fukushima relationships, negotiate contracts, ensure com...