Media Manager

Overview

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Responsibilities

• Converts the Marketing Brief into a Media Brief to streamline and guide agencies to develop business-building media strategies based on brand objectives.
• Co-develop with the media agencies data-driven media planning strategies and media plan for his/her brand.
• Collaborate with Comm Strat, Creatives, Analytics, and other teams to oversee the deployment and activation of an integrated marketing campaigns.
• Manage overall campaign implementation to ensure timely launch, proper execution and tracking.
• Lead campaign measurement and reporting by defining media success KPIs aligned with campaign objectives and evaluating campaign performance together with media agencies to deliver actionable insights.
• Monitor campaign trackers to ensure accuracy and timeliness of data update.
• Lead and manage innovation and...