Job Description

Role Overview


We are looking for a Traditional Media Planner with strong experience in TV planning and buying , and hands-on exposure to BARC, YUMI , and audience measurement tools. The role will be responsible for end-to-end planning, execution, and optimisation of television campaigns across clients and categories.


Key Responsibilities


TV Planning & Strategy

  • Develop TV media plans aligned to client objectives, budgets, and target audiences
  • Analyse viewership data using BARC and YUMI to drive planning decisions
  • Recommend channel mixes, time bands, and GRP strategies

Campaign Execution & Monitoring

  • Coordinate with buying teams to ensure accurate execution of TV plans
  • Track ca...

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