Media Planner

Role Overview
We are looking for a Traditional Media Planner with strong experience in TV planning and buying, and hands-on exposure to BARC, YUMI, and audience measurement tools. The role will be responsible for end-to-end planning, execution, and optimisation of television campaigns across clients and categories.
Key Responsibilities
TV Planning & Strategy
- Develop TV media plans aligned to client objectives, budgets, and target audiences
- Analyse viewership data using BARC and YUMI to drive planning decisions
- Recommend channel mixes, time bands, and GRP strategies
Campaign Execution & Monitoring
- Coordinate with buying teams to ensure accurate execution of TV plans
- Track campaign delivery against planned GRPs, reach, and frequency
- Monitor spot placements and resolve execution discrepancies
Reporting & Insights
- Prepare pre-buy, mid-campaign, and post-campaign reports
- Analyse performance and provide actionable insights to clients and...