Media Planning & Buying

Position: Manager – Media Planning & Buying

Heading the functional role, we are looking for a strategic thinker with a love of media and advertising. In this position, you would create, execute and manage successful media plans that support our client's goals and financial restrictions. You would also conduct market research and data analysis to pinpoint target

audiences and find effective advertising mediums including emerging media to reach them. You would also negotiate media costs and placements to ensure cost-effective campaigns with the highest return on investment. Proficient in using media planning tools and software and have a deep understanding of the advertising industry and its trends.

Responsibilities:

Possess hands-on expertise in TV, OOH media, Print, and Radio.

Proficient in media planning tools like YUMI (TV Planning Tool), AIS (formerly AdEx), IRS, ABC, and othe...