Media Planning Director

Job Title: Director – Client Lead (Integrated Media Planning)

Department: Media Strategy & Planning

Location: Mumbai

About the Role

We are looking for a strategic and experienced Senior Director – Client Lead (Integrated Media Planning) to drive full-funnel, data-led media strategies for leading FMCG brands. The ideal candidate will bring deep expertise in integrated media planning, digital transformation, and brand growth, with a proven ability to lead high-performing teams and deliver measurable business outcomes.

Key Responsibilities

• Spearhead integrated media planning and execution across TV, Print, OOH, Radio, Digital for multiple brands with a cumulative media budget exceeding ₹100M.
• Develop data-driven, ROI-focused media strategies aligned with brand objectives, audience insights, and performance metrics.
• Build and optimize brand conversion funnels by integrating media inputs with brand tracking to drive targeted outcomes.
• Lead and mentor a team of media planners, fostering strategic thinking, collaboration, and operational excellence.
• Drive quarterly business reviews and leverage data insights to enhance campaign effectiveness and cost efficiency.
• Deliver award-winning and innovation-led campaigns that elevate brand recognition and business impact.
• Lead integrated annual operating plans (AOPs) and continuously challenge briefs to evolve media strategies and exceed client KPIs.
• Develop and implement digital-first marketing strategies to strengthen brand visibility, engagement, and measurable growth.
• Collaborate cross-functionally with creative, performance, and analytics teams to deliver cohesive, full-funnel media solutions.
• Oversee initiatives across awareness, engagement, and conversion — spanning social media, influencer marketing, performance media, CRM, and digital transformation.

Key Skills & Competencies

• Strong expertise in integrated media planning across traditional and digital channels.
• Deep understanding of FMCG marketing and brand-building strategies.
• Proven ability to translate data and insights into actionable media solutions.
• Demonstrated leadership in managing cross-functional teams and complex client portfolios.
• Excellence in digital strategy, influencer marketing, CRM, and performance optimization.
• Analytical mindset with a focus on ROI, efficiency, and innovation.
• Excellent stakeholder management and presentation skills.

Qualification & Experience

• Graduate or Postgraduate in Marketing, Mass Communication, or a related field.
• 10+ years of experience in integrated media planning and strategy, preferably within advertising, media, or marketing agencies.
• Prior experience handling FMCG or large-scale consumer brands is essential.

Why Join Us

• Opportunity to lead integrated media strategy for leading FMCG brands.
• Exposure to end-to-end campaign planning across all media channels.
• Work in a collaborative, growth-oriented environment with award-winning teams.
• Be part of a culture that values innovation, creativity, and measurable impact.