Job Description

Job Title: Senior Media Planner & Buyer – Integrated Media

Location: Marol, Andheri East, Mumbai

Experience: 4–8 years

Employment Type: Full-time


Job Summary

We are seeking an experienced Media Planner & Buyer to lead end-to-end media planning, buying, and execution across traditional media channels, along with on-ground activation planning and execution. The role requires strong media understanding, vendor management, and hands-on execution capabilities.


Key Responsibilities

  • Plan and buy media across Television, Print, Radio, OOH, Cinema, and other offline channels
  • Develop media strategies based on client briefs, target audience, budgets, and campaign goals
  • Recommend optimal media mix, reach, frequency, and market selection
  • Negotiate rates, placements, and value adds with media vendors and publishers
  • Manage media budgets, schedules, and release orders
  • Plan and execute on-ground activations including events, mall activations, roadshows, kiosks, and brand promotions
  • Coordinate with activation vendors, fabricators, promoters, and local partners
  • Oversee on-ground execution to ensure brand guidelines, timelines, and quality standards are met
  • Track campaign performance, including GRPs, reach, frequency, and activation effectiveness
  • Prepare post-campaign reports and insights
  • Collaborate with client servicing, creative, and finance teams


Requirements & Skills

  • 4–8 years of experience in offline media planning and buying within an advertising agency
  • Strong working knowledge of TV, Print, Radio, OOH, Cinema , and activation formats
  • Proven experience in on-ground activation planning and execution
  • Strong negotiation, vendor management, and budgeting skills
  • Ability to manage multiple campaigns and tight deadlines
  • Proficiency in Excel and media planning tools
  • Strong communication and client-handling skills


Education

  • Graduate/Postgraduate in Advertising, Mass Communication, Marketing, or related field (preferred)


What We Offer

  • Opportunity to work on large-scale, integrated offline campaigns
  • Exposure to high-impact on-ground activations
  • Growth opportunities in a full-service agency environment
  • Collaborative and fast-paced work culture

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