Media Relations Lead

Title: Manager Public Relations

Reports: CMO

Broader Role / Responsibilities

Develop a marketing communications plan including strategy, goals, budget and tactics

Develop media relations strategy, seeking high-level placements in print, broadcast and online media

Coordinate all public relations activities

Direct social media team to engage audiences across traditional and new media

Leverage existing media relationships and cultivate new contacts within business and industry media

Manage media inquiries and interview requests

Create content for press releases, byline articles and keynote presentations

Monitor, analyze and communicate PR results on a quarterly basis

Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Build relationships with thought leaders to grow industry awareness

Maintain a...