Media Specialist, Digital performance

What You'll Do

The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media campaigns (SEM, social, display) for the Sports Experts, Atmosphere and Trio Hockey banners. Reporting to the Media Lead, this role collaborates closely with our external agencies to drive continuous optimization, manage budgets effectively, and monitor key performance indicators. The specialist plays a key role in analyzing campaign results, aligning media strategies with business objectives, and fostering innovation to enhance our tactics and maximize impact.

• Oversee the daily management of performance media campaigns (SEM, social, display).


• Collaborate with the agency to optimize strategies and tactics aligned with business objectives.


• Manage media budgets and track spending (purchase orders, invoicing, etc.).


• Lead the affiliate program, includi...