Media Specialist

1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead

generation, sales).

• Identify target audiences and create tailored ad campaigns to reach them effectively.

• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)

optimized for TikTok’s platform.

• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,

ROAS, etc.).

3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

• Provide a...