Member Comunication and Orchestration Analyst I

Job#: 3018814

Job Description:

Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis. Own the day to day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post launch monitoring and issue resolution. Partner with marketing product strategists, business stakeholders, compliance, and cross functional agile teams to achieve positive member experience and business outcomes.

Job Responsibilities

• Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH).

• Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic.

• Assist with coordinating a...