Meta Ads Buyer

We’re looking for a results-driven Facebook Ads Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and optimising high-performing paid social campaigns across Facebook and Instagram. Your goal will be to drive customer acquisition and return on ad spend (ROAS) for our e-commerce brands. You should have a strong grasp of data, ad creative, and audience targeting — and be confident making decisions that directly impact revenue growth. Ideal for someone with strong attention to detail, analytical thinking, and a genuine passion for paid media and e-commerce growth.

Skills Required

• Proven experience managing Facebook/Meta ad campaigns with trackable results - Minimum 3 years
• Deep understanding of campaign structures, optimisation, and pixel data
• Strong copywriting and creative direction skills for ad creatives
• Proficient with Meta Ads Manager, Google Analytics, and Shopify
• Data-driven mindset with strong Excel/Google Sheets skills
• Ability to A/B test and iterate rapidly
• Excellent time management and communication skills
• Familiarity with TikTok Ads or Google Ads is a bonus
• Experience working with UK/EU/US e-commerce markets

Key Responsibilities

• Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI.
• Develop media buying strategies to scale profitable ad accounts
• Analyse performance data and provide insights to improve ROI and CPA
• Collaborate with creative teams to brief and test new ad creatives
• Conduct audience research and refine targeting strategies
• Stay updated on platform changes, algorithm updates, and industry best practices
• Report regularly on campaign performance and budget pacing
• Manage daily budgets, scaling and adjusting spend based on performance
• Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience.
• KPI Tracking: Define and track key performance indicators across paid media channels to measure success.
• Task Prioritization: Identify key priorities within multiple projects and ensure to stay focused on high-impact activities that drive the most value.
• Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals.
• Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities.
• Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins