Meta Ads Specialist

Role Overview

We are looking for a performance-driven Meta Ads Specialist with hands-on experience in managing and scaling Facebook and Instagram ad campaigns. The ideal candidate should be strong in lead generation, funnel optimization, audience targeting, and ROAS-driven performance marketing .

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and conversions
• Build and manage campaign structures, ad sets, creatives, and budgets
• Perform audience research , custom audiences, lookalike audiences, and retargeting strategies
• Monitor key metrics such as CPL, CPA, CTR, ROAS, conversions, and ad frequency
• Conduct A/B testing on creatives, audiences, copies, and landing pages
• Analyze performance data and prepare weekly/monthly performance reports
• Work closely with ...