Meta ads specialist

Role Overview
We are looking for a performance-driven Meta Ads Specialist with hands-on experience in managing and scaling Facebook and Instagram ad campaigns. The ideal candidate should be strong in lead generation, funnel optimization, audience targeting, and ROAS-driven performance marketing.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and conversions
- Build and manage campaign structures, ad sets, creatives, and budgets
- Perform audience research, custom audiences, lookalike audiences, and retargeting strategies
- Monitor key metrics such as CPL, CPA, CTR, ROAS, conversions, and ad frequency
- Conduct A/B testing on creatives, audiences, copies, and landing pages
- Analyze performance data and prepare weekly/monthly performance reports
- Work closely with creative and content teams for ad copies, creatives, and video ads
- Implement Meta Pixel, Conversion API, and ensure accurate eve...