Job Description

Industry: Education Technology (EdTech) — focused on digital learning, student acquisition, and scalable course growth for B2C/B2B education products in India. We run high-velocity performance-marketing programs across social platforms to drive enrollments, LTV, and measurable ROI.

Role: Meta Ads Manager (EdTech) — On-site, India

Role & Responsibilities

  • Strategize, set up, and manage end-to-end Meta (Facebook & Instagram) campaigns focused on enrollment, lead generation, and retention funnels.
  • Build and optimise audiences, creative tests, bidding strategies, and budget allocations to maximise ROAS and reduce CPA.
  • Implement and maintain Meta Pixel and Conversions API to ensure accurate attribution, event tracking, and server-side measurement.
  • Run structured A/B tests on creatives, copy, and funnel flow; analyse results and scale winning variants.
  • Collaborate with content, product, and analytics teams to ...

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