Job Description
Job Responsibilities
Brand Management
Understand the brand, brand positioning & attributes. Plan & Execute the Marketing Plan Plan & Execute Marketing Activation ATL/BTL Own corporate marketing activities – Website, PR etc. Digital marketing Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies Plan, develop & rollout BTL activation in requirement with defined sales objective. Brand Strategy
Participate in Business Plan development. Envision & Create brand strategy document. Create annual action plans using the full marketing mix to implement brand strategy. Product & Brand Analysis
Develop & Evolve product insights for lead / lag markets Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks. Creates regular marketing reports. Media Planning and Execution
Plan innovative BTL campaigns & champion deployment across country to solve business problems Coordinate with the media agency for the execution of the media plans. Key Deliverables
Market Share & volume growth Brand Launch Brand Campaigns Drive traffic & conversion via digital media BTL and Activations Competencies
Technical/ Functional:
Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns Understanding of how digital marketing works Trade Marketing High Analytical Skills. Sales Process Understanding Behavioral:
Align and motivate team for high performance Collaborate across all interfaces Uphold values; inculcate a culture of excellence Generate ideas; solve problems creatively. Champion improvements and positive change. Develop and engage people. Liasoning with all stake-holders specially sales team
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