Job Description
Job Responsibilities
The ideal candidate brings a passion for decoding consumer behaviour — not just through traditional research, but also through social listening and AI-powered insight platforms — and translating that into high-impact product and marketing strategies.
Customer Insights & Social Behaviour Analysis:
Design and lead qualitative and quantitative research including FGDs, IDIs, U&A studies, brand equity, and NPS tracking Translate consumer insights into actionable recommendations for marketing, sales, R&D product and styling teams Partner with external research agencies to ensure high-quality research execution and interpretation. Leverage social media listening tools to uncover emerging consumer sentiment, category conversations, and cultural trends across platforms Manager new launches & first rides in collaboration with the marketing team; track and interpret online reviews, influencer content, and community forums to understand the digital PR Lead VOC (Voice of Customer) programs, particularly for new models & EV Product Planning & Strategy:
Identify consumer-led whitespace opportunities through market scans, competitive benchmarking, and segmentation Define and refine product concepts, feature priorities, variant strategies, and willingness to pay basis market research Support GTM (Go-to-Market) strategy with insights into buyer personas, use-cases, and positioning opportunities Business Intelligence & Reporting:
Analyze secondary data (industry reports, SIAM, Francis Kanoi, Google Trends) for category & segment level insights Present crisp, insight-led recommendations to senior management that influence key product, brand, and go-to-market decisions Stakeholders
Internal: Brand team, PR & Media team, R&D team, Sales & Service team
External: Agencies, Auto-media
Competencies
Technical/ Functional:
Strong strategic and analytical thinking with storytelling ability Demonstrated ability to interpret data from multiple structured and unstructured sources Exposure to digital behaviour tracking or social analytics Experience with modern research tools and ability to work with AI-first platforms Behavioural:
Strong communication and stakeholder management skills Collaborate across all interfaces – front-end (sales, marketing), back-end (R&D), external (agencies) Creative problem solving backed by critical thinking approach Curiosity, bias for action, and a digital-first mindset
Apply for this Position
Ready to join ? Click the button below to submit your application.
Submit Application