Job Description

Job Title:

Mgr/Asst Mgr - ASM Sales

Level:

EX

Function:

Sales

Department (Sub-function)

NA

  • JOB PURPOSE

    • An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region.

  • INTERACTION WITH STAKEHOLDERS

    • Internal

    External

    Direct

    Urbanite>Service, Urbanite>Digital, Urbanite>Sales

    Dealership, Government Officals, Customers

  • JOB REQUIREMENTS

    • Educational Qualifications

    Essential: Graduate || Any stream/branch

    Preferred Institution: Any Premier Institute

    Desired Qualification: Management||Sales And Marketing

    ||

    Work Exp

    Min: 3

    Max:10

  • KEY COMPETENCIES

    • Technical/Functional

     1. Deep Understanding of sales processes.

    2. Dealership Management

    3. Product Knowledge

    4. Market Intelligence

    5. Competition Tracking

    6. Network development

    7. Negotiation and Conflict Resolution

    Behavioural

     L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

    5. KEY RESPONSIBILITIES

    Sales Vs. Targets:

     Achieving the sales targets through channel partners in the assigned region.

     Increasing the market share for the assigned region by providing Strategic Directives.

     Involved in the preparation of Plan Actuals with Zonal Sales Manager for setting sales targets for ASM by analyzing actual sales vs expected sales.

     Updating market developments periodically to facilitate proactive steps to combat competition.

     Analyzing market sales data and customer satisfaction data.

    Network Coverage:

     Identifying the network gaps & identify prospective dealers.

     Managing the business by monitoring each dealership in terms of viability and profitability.

    Systems and Processes:

     Capturing ASM best practices and deploy them horizontally in concerned areas.

     Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities.

     Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity.

    Manpower:

     Ensuring adequacy of manpower at channel partners.

    BTL/Local Level Marketing:

     Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction.

    Stock and Working Capital:

     Managing the funds flow to the dealerships and ensure optimization of working capital.

     Stock planning & correction

    Finance:

     Manage funds flow to the dealerships by way of coordinating with the Financiers

     Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding.

    The above list is not exhaustive and could evolve with changing needs & priorities of the company

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