Mobile UA Operations Specialist

UA Ops Specialist (Apps)

Leadtech is seeking a Paid User Acquisition expert with over five years of hands‑on experience running mobile app campaigns who is ready to focus on the technical and operational side of growth. The ideal candidate will partner with our UA managers, ensuring every event, postback, and parameter is correctly set so performance is measured accurately.

Requirements

• 5+ years of proven, recent hands‑on experience running Paid UA campaigns for mobile apps.
• Proven expertise across the main Paid UA channels for apps, including Search (UAC + ASA), Social (Meta + TikTok), Programmatic (AppLovin, Unity Ads, Moloco, etc.), and alternative networks such as X Ads or Reddit Ads.
• Deep understanding of the subscription app business model—trials, renewals, cancellations, win‑backs—and fluency in cohorted ROAS, predictive LTV, churn impact, and advanced attribution concepts.
• Extensive experience with Mobile Mea...