Motion Designer

As a Motion Designer , you will be responsible for bringing Licious’ product experiences to life through thoughtful motion and animation. You will work closely with Product Designers, Brand Designers, and Product Managers to enhance usability, storytelling, and delight across the Licious app, website, and retail touchpoints.

This role sits at the intersection of product experience, delight expression, and performance storytelling .

Key Responsibilities

• Design and produce motion and animation for product experiences across app and web (micro-interactions, transitions, loaders, empty states, onboarding flows)
• Collaborate with Product Designers and the Head of Product Design to define motion principles and interaction patterns aligned with the design system
• Create motion assets for product launches, feature explainers, and in-app storytelling
• Support Brand and Marketing teams with product-led motion assets for campaigns and performance creatives
• Translate UX flows, wireframes, and static designs into smooth, purposeful motion
• Ensure motion enhances clarity, usability, and emotional engagement , not just visual appeal
• Maintain consistency with Licious’ design system, accessibility standards, and performance constraints
• Iterate quickly based on feedback from design, product, and leadership stakeholders

Requirements & Skills

• 2–3 years of experience as a Motion Designer / Motion Graphics Designer , preferably in a product-led or digital-first company
• Strong expertise in After Effects
• Working knowledge of Figma , Illustrator , Photoshop , and Premiere Pro
• Solid understanding of interaction design, motion principles, timing, easing, and hierarchy
• Experience designing motion for mobile apps and web products
• Ability to collaborate closely with designers, PMs, and developers
• Strong portfolio/showreel demonstrating product motion, micro-interactions, or digital storytelling

Must Have

• Experience with Lottie / JSON-based animations
• Familiarity with design systems and component-based design
• Understanding of performance constraints and handoff to engineering
• Knowledge of AI for faster concept creation and demonstration
• Good to have basic knowledge of 3D motion (Cinema 4D / Blender)