Movies Scriptwriter

About YAAS!

We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.

About the Role:

As a Scriptwriter for New Movies IP at YAAS, you'll be creating a unique challenge-led vox pop format that puts everyday people on the spot to think like advertisers and filmmakers. You'll write scripts for on-ground interactions where participants get 50 seconds to design or direct a short film. This role requires creative challenge design, quick-thinking scenario building, and the ability to capture spontaneous moments that blend pressure, creativity.

Roles & Responsibilities:

• Research and write 48-50 high-quality vox pop scripts monthly for Instagram Reels and YouTube Shorts.
• Design creative challenges that prompt participants to ideate film concepts, direction, or execution on the spot.
• Write presenter scripts with clear challenge setups, engagement hooks, and reaction moments.
• Co-ordinate with production team with execution notes on how participant ideas translate to final film outputs.
• Create challenges that balance difficulty with achievability to ensure engaging, replayable content.
• Collaborate with editors and production team to structure participant ideation + final output reveal format.
• Analyse performance data and adapt challenge types based on audience response.
• Manage script coordination with on-ground shoots (3-4 hours writing, 2-3 hours production support daily)
• Occasionally interface with the team on format evolution and content strategy.

Qualifications:

• 1-3 years experience creating vox pop, street interview, or challenge-based content with measurable engagement metrics
• Understanding of advertising, filmmaking, or creative brief structures.

Required Skills:

• Strong creative thinking to design film/ad challenges that are simple enough to explain in seconds but interesting enough to engage viewers.
• Excellent writing abilities without over-reliance on AI tools.
• Understanding of how spontaneous moments translate to compelling video content.
• Demonstrated ability to write presenter scripts that's energetic, and conversational.
• Experience analyzing vox pop content performance and adjusting formats accordingly.
• Knowledge of what makes challenge content shareable and replayable.
• Portfolio of previous vox pop or challenge content showing concept quality and engagement results.

Nice to Have:

• Background in advertising, filmmaking, creative direction, or branded content production.
• Experience creating on-ground challenge formats or street interview content.
• Personal challenge-based content channel or portfolio of published viral vox pop videos.
• Experience with YouTube Shorts, Instagram Reels strategy for spontaneous/unscripted content.
• Knowledge of video production workflows and how to coordinate on-ground shoots with post-production.
• Understanding of how to structure participant ideation moments for maximum entertainment.

What We're Not Looking For:

• Inability to balance challenge difficulty.
• Resistance to iterating on formats, testing new challenge types, or adapting based on participant responses.
• Lack of understanding of how spontaneity and pressure create compelling content.
• No awareness of what's working in challenge-based, vox pop, or creative competition content spaces.

Why YAAS:

You'll be working at an organization that's redefining how brands connect with the world, and you'll do it alongside a high-performing team that moves fast and creates impact with storytelling.