Netlink Software - Director - Product Marketing

<p>- Go-to-Market Strategy: Develop and execute a comprehensive go-to-market (GTM) strategy for the analytics product.<br/><br/>- Market Research & Competitive Analysis: Conduct research to understand market trends, customer pain points, and competitive positioning to refine product strategy.<br/><br/>- Positioning & Messaging: Craft compelling and differentiated messaging that highlights the unique value of our product.<br/><br/>- Content & Collateral Development: Create engaging content, including whitepapers, case studies, blogs, presentations, and sales enablement materials.<br/><br/>- Demand Generation & Lead Nurturing: Drive campaigns that attract and convert leads.<br/><br/>- Sales Enablement & Collaboration: Collaborate and equip the sales team with the necessary training and materials to effectively communicate product value to customers.<br/><br/>- Collaboration with Product Mana...