Job Description

Job Title - New Product Development (NPD) Manager

Total Work Exp - 7-10yrs
Function
Product Development / Innovation / Portfolio Management
Role Purpose
The NPD & EPD Manager is responsible for end-to-end ownership of new product development (NPD) and existing product development (EPD) within the Beauty category. The role drives innovation, portfolio growth, and continuous improvement by delivering consumer-relevant, high-quality, and commercially viable products aligned with brand and business objectives.
Job Description
Own NPD (New Product Development) initiatives including new launches, new formats, new formulations, and category expansions
Own EPD (Existing Product Development) initiatives including line extensions, reformulations, pack changes, cost optimization, and quality improvements
Own the full product lifecycle- NPD Calendar, concept, design, formulation/specification, prototyping, testing and launch
Conduct market, consumer, and competi...

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