Nutritional Products Lead

Job Title: Product Manager

Experience: 5+ Years

Location: Bangalore

Department: Marketing & Strategy

Reports To: MD

Notice Period – Immediate to 15 Days

About Neolacta Lifesciences

Neolacta Lifesciences is the first and only company in India—and Asia—to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatalnutrition have alreadysaved over 1.4 lakh babies.We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.

Role Overview

We areseeking a passionate and experienced Brand Manager / Product Manager to leadbrand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking,scientific acumen, and hands-on executionin a purpose- led and regulated healthcare environment.

Key Responsibilities Brand & Product Strategy

• Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings.
• Work closely with clinical, regulatory, and R&Dteams to build medically credible, compliant brand narratives.
• Assist with participating in conferences - regional and national wide.
• Translate complexscientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.

Portfolio & Lifecycle Management

• Own the lifecycle of key SKUs—from product launch to growth, maturity, and rationalization.
• Build effective Visual aids and LBLs to support focus brands and new product launches
• Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations.

Market & Stakeholder Insights

• Conduct deep-dive market research, competitive mapping, and stakeholder need analysis.
• Stay ahead of evolvingneonatal nutrition trends, KOL expectations, and clinical evidence.

Marketing Execution & Field Support

• Design high-impact medical marketingtools (MR inputs,CME decks, HCP education content).
• Partner with the salesand training teamsto ensure field-force alignment and effectiveness.
• Drive visibility through conference participation, KOL engagement, and scientific branding initiatives.
• Analyze sales data to identify areas for marketing initiatives

Cross-Functional Collaboration

• Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation.
• Assist with the training function for new joiners.
• Drive knowledge transfer and assist with objection handling for Sales team members.
• Ensure all brand activities adhere to ethical marketing codes and compliance norms.

Business Planning & ROI

• Drive brand P&L performance and optimize ROI across marketing initiatives.
• Set KPIs, track metrics,and present brand performance to leadership.

Key Skills & Competencies

• Strong understanding of neonatalcare, nutrition science,or pharmaceutical/medical marketing
• Strategic brandmanagement and portfolio ownership
• Excellent cross-functional coordination and scientific storytelling
• High accountability and agilityin a mission-critical, regulated domain
• Data-driven decision-making and execution rigor

Qualifications

• MBA in Marketing / Healthcare Management from a reputed institute
• Graduation in Life Sciences, Pharmacy,Nutrition, or relatedfield
• 5+ years in product/brand management, preferably in infant nutrition, neonatalcare, or specialty pharmaceuticals
• Experience in launching or scaling brandsin a high-touch, HCP-driven environment Why Join Neolacta?
• Be a part of a pioneering company saving lives through science and purpose
• Work with globally experienced leadership and mission-driven teams
• Opportunity to shape the future of neonatal nutrition in India and beyond