Omnichannel Marketing - Lead

Job Description

Role: Omnichannel Program Manager

Reporting to : Sr VP -Operations & Strategy

Location: Mumbai

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world’s most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices — powered by deep data and technology expertise.

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Key Responsibilities

Lead and scale the company’s omnichannel strategy across Emerging Markets, ensuring a consistent, insight-led, and compliant customer experience while enabling local flexibility. This global leadership role defines direction, strengthens enterprise tech and AI enablement, and drives cross-market adoption and measurable impact.

• Define and execute the global omnichannel vision and roadmap aligned with client’s business and brand priorities.

• Lead enterprise-level tech enablement, ensuring scalable and interoperable MarTech/CRM capabilities (SFMC, Veeva, Tealium, etc.).

• Champion AI-driven engagement, personalization, and decisioning across channels and markets.

• Establish and evolve global-to-local operating models (RACI, governance, intake, prioritization) for consistency and agility.

• Drive adoption through structured enablement, training, and a community of practice to uplift market capability.

• Partner with Product, Tech, and Data teams to ensure orchestration, measurement, and consent management are integrated and future-ready.

• Monitor performance and value realization; identify gaps, share insights, and scale proven approaches globally.

• Ensure compliance-by-design with medical, legal, regulatory, and responsible AI standards.

Skills & Competencies

• Extensive experience leading global omnichannel or digital transformation initiatives.

• Proven success in enterprise program leadership and senior stakeholder engagement.

• Expertise in CRM/MarTech ecosystems, data platforms, and AI-driven engagement models.

• Strong capability in change management, adoption planning, and capability building.

• Strategic thinker with ability to connect customer experience to measurable business outcomes.

• Excellent communication and storytelling skills; able to simplify complexity and drive action.