Omnichannel Program Lead (SFMC)

Lead and scale the company’s omnichannel strategy across Emerging Markets, ensuring a consistent, insight-led, and compliant customer experience while enabling local flexibility. This global leadership role defines direction, strengthens enterprise tech and AI enablement, and drives cross-market adoption and measurable impact.

Key Responsibilities

• Define and execute the global omnichannel vision and roadmap aligned with client’s business and brand priorities.
• Lead enterprise-level tech enablement, ensuring scalable and interoperable MarTech/CRM capabilities (SFMC, Veeva, Tealium, etc.).
• Champion AI-driven engagement, personalization, and decisioning across channels and markets. • Establish and evolve global-to-local operating models (RACI, governance, intake, prioritization) for consistency and agility.
• Drive adoption through structured enablement, training, and a community of practice to uplift market capability.
• Partner with Product, Tech, and Data teams to ensure orchestration, measurement, and consent management are integrated and future-ready.
• Monitor performance and value realization; identify gaps, share insights, and scale proven approaches globally.
• Ensure compliance-by-design with medical, legal, regulatory, and responsible AI standards.

Required Skills

• 10 - 12 Years of overall exprience with minimum 5 years in omnichannel marketing strategy and consulting.
• Extensive experience leading global omnichannel or digital transformation initiatives.
• Proven success in enterprise program leadership and senior stakeholder engagement.
• Expertise in CRM/MarTech ecosystems, data platforms, and AI-driven engagement models.
• Strong capability in change management, adoption planning, and capability building.
• Strategic thinker with ability to connect customer experience to measurable business outcomes.
• Excellent communication and storytelling skills; able to simplify complexity and drive action.