Omnichannel Program Lead (SFMC)

Lead and scale the company’s omnichannel strategy across Emerging Markets, ensuring a consistent, insight-led, and compliant customer experience while enabling local flexibility. This global leadership role defines direction, strengthens enterprise tech and AI enablement, and drives cross-market adoption and measurable impact.

Key Responsibilities

• Define and execute the global omnichannel vision and roadmap aligned with client’s business and brand priorities.
• Lead enterprise-level tech enablement, ensuring scalable and interoperable MarTech/CRM capabilities (SFMC, Veeva, Tealium, etc.).
• Champion AI-driven engagement, personalization, and decisioning across channels and markets. • Establish and evolve global-to-local operating models (RACI, governance, intake, prioritization) for consistency and agility.
• Drive adoption through structured enablement, training, and a community of practice to uplift market capabil...