Job Description

  • Opportunity to build a 0-1 BU in a listed company
  • Opportunity to lead the entire online arm of the Business Unit

    • About Our Client

    Our client is a listed firm, and the market leader in their industry

    Job Description

    1.Digital Commerce - D2C, Marketplaces, Quick Commerce

    Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, the Marketplace revenue growth, CAC, AOV, contribution margin & cataloguing, pricing, promotions calendar, and inventory allocation.Maintain brand store page & A+ keyword optimization for search & execute customer reviews and ratings strategy.Coordinate with marketplace KAMs on growth plans, event participation & negotiations.

    D2C WebsiteOwn the D2C website revenue growth, CAC, AOV, contribution margin & retention.Coordinate UI/UX improvements, CRO, landing page creation & merchandising.Oversee warehousing, last mile logistics, delivery SLAs & returns smooth functioning of customer improvement initiatives.

    Quick Commerce (Blinkit, Zepto)Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & cataloguing, pricing, promotions calendar, and inventory allocation.Coordinate with KAMs on growth plans, event participation & Media & Content StrategySocial Media ManagementLead strategy and execution for Instagram, YouTube and TikTok (if applicable)Plan monthly calendars aligned with brand campaigns, product launches & brand storytelling, community engagement & audience growth.

    Content CreationOversee production of product videos, reels, tutorials, testimonials & shoots, content agencies, creators, and internal design consistency with brand voice, guidelines & aesthetics.

    Influencer MarketingDesign and manage the influencer program (micro/macro/KOLs).Evaluate creators, negotiate partnerships, track ROI & long - term relationships with creators relevant to beauty & Marketing & Growth Paid MediaOversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.Optimize budgets, CAC, ROAS & LTV metrics.Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).

    The Successful Applicant

    A successful Online Head - Digital Brand Manager should have:Must haves:

  • Talent Pool 1 - New age D2C and digital first brands in the beauty & personal care, health & wellbeing space (other allied industries can be explored). Pool 2 - FMCG brands in the beauty or health & wellness space
  • Years of experience: 8+ years of experience
  • Strong experience in Marketplace Marketing experience, social media and Content strategy
  • Someone who has seen 0-1 journey and built business from scratch
  • Strong team management skills



    • Working Mode:

  • 6 days WFO, 1st and 3rd satruday's are off

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