Job Description

Role Title: Marketing Data Analyst Line of Business: Canadian P&BB Marketing
Contract duration: 6 months (Possible extension)
Working hours: 9am-5pm EST
Location: 33 Dundas West, Toronto ON - 3x in office/week, subject to change
Role Mandate:
This role provides support to marketing partners through analytics (reporting, modelling, deep dives etc.) serving the US and Canada.
Team Structure:
This role will be mostly independent work, but they will be on a mid-sized team of 8-10 peers.
Role Responsibilities:
- Gather and consolidate data from multiple sources (CRM, web analytics, social media, email platforms, paid media).
- Segment audiences and identify trends in customer behavior to support targeted marketing strategies.
- Work closely with marketing, sales, and product teams to align data insights with business objectives.
- Use statistical techniques to predict campaign outcomes and budget allocation effectiveness.
- Analyze campaig...

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