Job Description
Role Summary
Oswaal Books is hiring a Business Unit Head – Early Learning to lead, its premium early-
learning and children's publishing imprint.
This is a full P&L ownership role with responsibility for revenue growth, profitability,
brand building, product innovation, and team leadership across D2C, marketplaces,
offline retail, exports, and partnerships.
The role demands a builder's mindset - someone who can scale a business, not just
manage operations.
Key Responsibilities
1. P&L Ownership & Business Strategy
• Own end-to-end P&L for Lil Legends, including:
o Revenue targets
o Gross margins
o Marketing spends (ROAS/ACOS discipline)
o Inventory planning & working capital
• Build annual and quarterly business plans with clear growth levers
Job Description
• Drive profitability improvement through pricing, cost optimization, mix, and channel
strategy
• Present performance updates and strategic plans to senior leadership
2. D2C Growth (Shopify / Website)
• Own the D2C business end-to-end
• Scale new user acquisition via:
o Meta, Google, influencer-led performance campaigns
• Improve conversion rate (CRO), AOV, and repeat purchase rate
• Drive retention via:
o Email, WhatsApp, loyalty, referrals, bundles, subscriptions
• Own:
o Website UX/UI roadmap
o Funnel performance
o Tech integrations (payments, CRM, analytics)
• Ensure D2C remains a profitable, scalable channel, not just a vanity one
2. Marketplaces (Amazon & Others)
• Own Amazon P&L and growth strategy
• Drive:
o Category leadership for key early-learning segments
o ACOS and TACOS discipline
o Listing excellence (IDQ, A+, videos, storefronts)
• Work closely with:
o Advertising teams
o Supply chain & inventory planners
• Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant
4. Offline & Field Sales
• Lead offline revenue across:
o General trade
o Modern trade
o Exhibitions (World Book Fair, fairs, events)
o Institutional / school sales (where applicable)
• Build:
o Distributor and FSE strategy
o Incentive structures and targets
• Ensure healthy:
o Discounts
o Credit cycles
o Returns control
• Strengthen Lil Legends' presence as a premium brand in offline retail
5. Influencer Marketing & Brand Building
• Own influencer strategy across:
o Parenting creators
o Educators
o Doctors / child experts
• Balance:
o Performance-led influencer campaigns
o Brand-led storytelling collaborations
• Build long-term creator partnerships, not just one-off posts
• Drive brand campaigns aligned with:
o Early-learning philosophy
o Parenting insights
o IP-led storytelling
6. Product Strategy & Publishing Roadmap
• Own the product and publishing roadmap:
o New launches
o Series development
o IP creation
• Ensure products are:
o Market-led
o Curriculum-aligned (NEP / NCF)
o Differentiated from competitors
• Work closely with:
o Editorial
o Design
o Production
• Balance:
o Commercial titles
o Brand-building / thought-leadership titles
7. International Sourcing & Partnerships
• Lead international publishing partnerships and imports
• Own:
o Commercial negotiations
o Pricing and margin structure
o India-market adaptation
• Explore:
o New licensing
o Co-editions
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