Job Description
We are looking for a data-driven Performance Marketing Manager to own and scale paid acquisition across Meta (Facebook/Instagram), Google Ads, and emerging channels. This role focuses on conversion, CPA, ROAS, and revenue growth primarily for high-volume B2C campaigns in the US market (E-commerce & Lead Gen).
Shift: US Shift.
Key Responsibilities
- Own ROI, CPA, ROAS, and revenue growth across paid channels
- Plan, execute, and scale conversion-focused Meta & Google Ads campaigns
- Proactively identify opportunities to improve funnels, creatives, and offers
- Use AI tools for audience discovery, creative testing, optimization, and insights
- Ensure accurate tracking & attribution (GA4, Pixels, CAPI, GTM)
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