Paid Ads Marketer

A Paid Ads Marketer (or Paid Media Specialist) strategizes, executes, and optimizes paid advertising campaigns across digital platforms like Google Ads and Meta (Facebook/Instagram) to drive traffic, leads, and conversions. They manage budgets, conduct A/B testing on ad creatives, and analyze ROI/ROAS to maximize performance. 

Core Responsibilities

• Campaign Strategy & Management: Create, launch, and manage paid campaigns (search, display, social) aligned with marketing goals.
• Platform Expertise: Expert-level knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, or Bing Ads.
• Optimization: Continuously analyze performance metrics (CTR, CPA, ROAS, CPC) to optimize campaigns.
• Budgeting: Manage and monitor daily, weekly, and monthly ad budgets to prevent overspending.
• Audience Targeting: Conduct ma...