Paid Ads Specialist

Paid Ads Specialist

Paid Ads Specialist · This position involves managing, optimizing, and scaling paid media campaigns across Meta and Google platforms to drive measurable growth.

• Launch, manage, and optimize Meta ad campaigns as well as Google Search, PMax Shopping, and YouTube campaigns.
• Manage payment and support for Facebook/Meta campaign budgets and performance.
• Analyze and report on key performance indicators (KPIs) to optimize campaign results.
• Collaborate with marketing and creative teams to develop ad creatives and copy.
• Perform A/B testing and adjust targeting and bidding strategies to achieve business goals.

Paid Ads Specialist · This role focuses on the Mexican market.

• Leverage paid digital advertising channels to achieve specific business and marketing goals in Mexico.
• Coordinate with local marketing teams and partners for market‑specific campaigns.