Paid Content Strategist

Paid Content Strategist The TL;DR We need someone who lives and breathes paid mediaMeta, Google, the works. You'll own ad content strategy, work hand-in-hand with our creative team to ship ads fast, and obsess over what's working (and what's not). If you've been itching to run real experiments instead of just following playbooks, keep reading. What You'll Do Own content strategy for paid campaigns across Meta and Google Partner with the creative team to brief, iterate, and ship ad creatives at speed Build and run structured experimentshooks, formats, copy, audiencesand know when to kill or scale Dive into performance data daily; spot patterns, flag issues, push winners Maintain a testing roadmap and document learnings so we're not reinventing the wheel Stay ahead of platform changes, new ad formats, and competitor moves Work cross-functionally with growth, brand, and product teams to align messaging Requirements What We're Looking For 24 years in performance marketing, preferably in a ...