Paid Digital Media Manager (Remote Canada)

Directive Consulting is a performance marketing agency for SaaS and tech companies. We use our proprietary Customer Generation methodology, focusing on SQLs and customers rather than traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that enable them to hit their SQL targets every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences.

As we grow, we’re seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Paid Strategists are a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners to ensure aligned tasks, quality work, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of programmatic campaigns
• Maintain personal productivity and utilization
• Work directly with the Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
• Ability to drive results and measure via key performance indicators
• Proven and measurable success with mid‑market or enterprise accounts
• A unique perspective on driving value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• You’re quality‑obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid‑tier and enterprise accounts
• Meet and exceed department‑level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross‑sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exercise exceptional decision‑making in strategic direction for accounts

What We Offer

We have a set living wage at Directive