Job Description

Responsibilities


Campaign Strategy & Execution

  • Build full-funnel paid media strategies across search, social, video, display, programmatic, and retargeting.

  • Set up, launch, and manage campaigns in Meta Ads Manager, Google Ads, Reddit Ads, LinkedIn Campaign Manager, and other relevant platforms.

  • Conduct keyword research, audience targeting, competitive analysis, and bid strategy selection.


  • Maintain accurate campaign structures, naming conventions, and testing frameworks.


    • Optimization & Performance Management


  • Continuously monitor performance, implementing optimizations to improve CTR, CPA, ROAS, and overall efficiency.

  • Run A/B tests across audiences, placements, creatives, and landing pages.

  • Manage pacing, budgets, and bid strategies to ensure campaigns deliver on goals.

  • Build weekly, monthly and quarterly, extracting insights and nex...

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