Job Description

Responsibilities:
  • Campaign Strategy and Planning:
  • Develop comprehensive paid media strategies aligned with overall marketing objectives.
  • Conduct thorough market research to identify target audiences and industry trends.
  • Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives.
  • Campaign Execution:
  • Create and launch targeted paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  • Develop compelling ad creatives and copy to maximize engagement and conversion rates.
  • Implement A/B testing strategies to optimize campaign performance and ROI.
  • Monitor campaign budgets and adjust bids to achieve cost-effective results.
  • Data Analysis and Reporting:
  • Utilize analytics tools to track and analyze key performance indicators (KPIs).
  • Generate regular reports on campaign performance, providing...

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