Paid Media Manager (Buyer)

The Paid Media Manager (Buyer) has 4 to 7 years of hands-on expertise in media buying across Meta, Google, TikTok, and YouTube. With a proven track record of 4 to 7 years in media management, the Paid Media Manager (Buyer) will lead impactful paid media campaigns. The Paid Media Manager (Buyer) has a deep understanding of Meta's and Google's platforms to create and optimize campaigns. The Paid Media Manager (Buyer) has experience managing budgets exceeding $200,000 per month on these platforms with hands on keyboard experience (required). How You Will Make an Impact Paid Media Acumen: Proficient in driving results within the platform based on comprehensive paid media strategies to maximize brand exposure, engagement, and conversions on Meta, Google, TikTok, and YouTube Budget Mastery: Paid Media Manager (Buyer) will manage substantial monthly budgets, exceeding $200,000/m on Meta and $200,000/m on Google, with a focus on optimizing spending efficiency and driving ROI. Meta Expertise: Leverage your deep understanding of Meta's ad ecosystem, target audience options, and campaign structures to architect and fine-tune high-performance campaigns. Google Ads Proficiency: Implement advanced Google Ads strategies, including Search, Display, and Video, to amplify brand visibility and capture the audience's attention effectively. Targeting Precision: Paid Media Manager (Buyer) will utilize your expertise in data-driven audience targeting to deliver tailored ads to specific customer segments, optimizing ad relevance and engagement. Campaign Optimization: Implement rigorous A/B testing methodologies, refine ad creatives, placements, and targeting parameters to continuously improve campaign performance. Performance Analysis: Paid Media Manager (Buyer) will analyze complex data sets, extract actionable insights, and create data-driven reports to inform strategy, optimizations, and stakeholder communication. Cross-Functional Collaboration: Paid Media Manager (Buyer) will collaborate with design, content, and analytics teams to ensure seamless integration of messaging and branding across Meta and Google campaigns. What We Offer Amazing opportunities for career progression Dynamic, fun, entrepreneurial and diverse culture Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options Health and wellness are a top priority - committed to self-care 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals) 2 Company-Wide Breaks, Summer & Winter Generous Paid Time Off and Paid Holidays Volunteer Time Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability, Health Savings Account (company contributes $65 monthly) Employee Assistance Program Business casual atmosphere - jeans and sneakers are okay by us What You Bring to the Table Bachelor's degree or Significant Military Experience 4-7 years of hands-on experience in paid media management, with a strong emphasis on Meta (Facebook and Instagram) and Google Ads (Search, Shopping and YouTube). Strong understanding of full funnel digital marketing campaigns Familiarity with e-commerce, DTC, and consumer brand marketing trends. Supplement based subscription business is a plus Proven track record of managing substantial monthly budgets exceeding $200,000 on both Meta and Google platforms. In-depth understanding of Meta's targeting options, campaign structures, and advanced optimization techniques. Expertise in Google Ads, including Search, Display, and Video campaigns, with a focus on driving measurable results. EOE, DFWP LI-Hybrid