Paid Media Optimization Manager

We are looking for a senior, hands-on performance marketing professional to own and scale all paid marketing campaigns across group businesses, Retail, HNI and UHNI. This role requires strong expertise in advanced tracking, attribution, and performance optimization.

Key Responsibilities

• Own and manage all paid campaigns across the group, including Search, Meta, UAC, and other performance channels.
• Drive high-quality lead generation and user acquisition with clear ROI ownership across multiple business lines.
• Implement and manage Meta CAPI, Google Enhanced Conversions, offline conversion tracking, and event mapping with CRM/MMP.
• Define and optimize advanced bidding and scaling strategies (value-based bidding, audience layering, funnel-based optimization).
• Ensure accurate attribution, lead quality tracking, and feedback loops between marketing, CRM, and sales teams.
• Identify trends and ...