Paid Media Specialist

DEPARTMENT: Digital

PRIMARY LOCATION: Mumbai

KEY RESPONSIBILITIES:

• Plan, execute, and optimize Google Ads campaigns across Search, YouTube, UAC, and Performance Max (pMax).
• Manage end-to-end biddable media execution including campaign setup, optimization, reporting, and performance tracking.
• Ensure delivery of agreed campaign KPIs such as CPA, ROAS, CTR, conversions, and reach, in line with or exceeding industry benchmarks.
• Identify growth opportunities, audience insights, and optimization levers to improve campaign performance.
• Work closely with internal stakeholders to ensure seamless execution and performance alignment across accounts.
• Maintain strict oversight on campaign budgets, spends, timelines, and ROI.
• Follow all internal processes related to approvals, documentation, and budget governance as p...