Paid media Specialist

Salary - Upto 5-6LPA

Experience - 2-3years

Location - Gurgaon

We are looking for a data-driven and creative Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate should have hands-on experience in managing campaigns, analyzing performance metrics, and driving ROI-focused marketing initiatives.

Key Responsibilities:

•Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other paid channels.

•Manage budget allocation, track spending, and ensure optimal ROI and CPA targets.

•Conduct keyword research, audience segmentation, and ad copy testing to improve campaign efficiency.

•Monitor daily performance and generate detailed reports and dashboards.

•Optimize campaigns for CTR, conversions, and cost efficiency.

•Work closely with the design and ...