Paid Media Specialist (Meta)

This is a remote position. We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Metas ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities Develop, implement, and manage Meta ad campaigns that align with business objectives. Conduct audience research and create detailed targeting strategies to reach the right users. Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams. Monitor and analyze campaign performance, providing insights and recommendations for optimization. Manage ad budgets, ensuring efficient allocation of resources to maximize ROI. Stay updated with Metas latest advertising trends, tools, and platform updates. Generate regular ...