Paid Media Specialist

This role is directly responsible for performance metrics — not vanity metrics. The Paid Media Specialist must think in terms of CAC, ROAS, pipeline value, and conversion optimization.

Core Responsibilities

1 Paid Campaign Strategy & Execution

• Develop and execute paid media strategies across Meta Ads, Google Ads, TikTok Ads, and YouTube
• Build full-funnel campaign structures (TOFU, MOFU, BOFU)
• Create audience segmentation strategies (cold, warm, retargeting, lookalikes)
• Launch and manage A/B testing for creatives, copy, hooks, and offers
• Align paid traffic strategy with content and organic initiatives

2 Performance Optimization

• Monitor daily performance metrics and optimize based on data
• Reduce CPL while improving lead quality
• Optimize campaigns for revenue, not just leads
• Manage budgets and allocate spend toward highest-performing campaigns
• Scale winning campai...