Paid Media Specialist

Job Description

As a Paid Media Specialist, you will get to do more than just manage online

advertisements. You will be responsible for ensuring paid media projects are

successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

• Develop, execute, and optimize cutting-edge digital campaigns from conception

to launch

• Work cross-departmentally to align campaign strategies and goals across the

organization

• Provide ongoing actionable insights into campaign performance to relevant

stakeholders

• Define, measure, and evaluate relevant paid media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day

execution of paid media

• Oversee and manage the overall paid media budget

• Conduct in-depth keyword and website research, ad grouping, and audience

targeting

• Maintain knowledge of industry best practices and new technologies

Job Requirement

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills.

• Flexible to long working hours.

• Hands-on experience on any Task Management Software like Asana and Wrike.